Equifax Insights Blog
Account Management Alternative Data Commercial Business Consumer Credit Credit Risk Data Driven Marketing Deposit Growth Identity & Fraud Market Trends Prospecting
Automotive Capital Markets Communications & Utilities Credit Unions Data-driven Marketing Financial Services Fintech Higher Education Insurance Mortgage & Housing Payments Professional Services Retail & E-Commerce Small Business
Zahra Piggott

Zahra Piggott

Emerging Markets Marketing Leader

About the Author

About the Author

Zahra Piggott leads marketing initiatives for the Equifax analytics and decisioning platforms. Zahra is an energetic, passionate and creative strategic marketing partner with a unique ability to translate complex cloud-based ecosystems into human, authentic, approachable solutions. When her head is not "in the cloud", Zahra enjoys exercising, traveling, spending time with her family and playing with her dog Maestro.

Recent Articles by this Author

Recent Articles

Data Driven Marketing How to Market Faster with Third Party Data

Your customers’ behaviors are fluid, constantly shifting. Their financial trajectories change. Their debt loads rise and fall. Their net [...]

July 15, 2024
3 Tips for Lenders to Modernize Their Prospecting

How many years has your company been marketing lending offers to consumers? Five? Ten? Twenty? Fifty or more? It’s likely a lot of years.  [...]

April 29, 2024
Alternative Data Tips for Lenders to Tackle Tight Resources

In today’s world of lean teams and tight budgets, lenders need to make smart choices about how they divide resources, prioritize efforts [...]

August 07, 2023
Prospecting From “Pain to Gain” – Transforming Disparate Data into a Revenue-Generating Resource

Here’s a thorny question…and your response may impact the future of your business in today’s uncertain economy. Is your customer data he [...]

June 01, 2023
Credit Risk Use Analytics to Find Fast, Direct Paths to Profitability

We’re talking weeks, not months, or years A lot of businesses feel “stuck” in today’s uncertain market, unsure about how to get [...]

February 21, 2023
Data Driven Marketing How to Boost Credit Union Performance

Today’s credit unions want more account growth, more operational efficiency, and more digital services.¹ Yet, they also want something else. [...]

October 28, 2022
View More

All Authors