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Equifax Insights Blog
John Fenstermaker
VP, Chief Innovation Architect - Data & Analytics
About the Author
About the Author
As Chief Innovation Architect in the Enterprise Innovation Office, John leads the Innovation Architecture team and the Data Innovation team. In his seven years with Equifax, he has dedicated his career to helping customers monetize data and analytics, generating over $200 million in incremental revenue and savings for customers. He previously worked as the Banking & Lending Ignite business leader and the Leader of Communications & Digital Media Vertical Analytics. Prior to joining Equifax, John built and led an analytics organization in mining healthcare data to identify fraud, waste and abuse.Recent Articles by this Author
Recent Articles
Commercial Business
Beyond Credit Scores: Using the Power of Alternative Data to Assess Commercial Credit Risk
Commercial lending is a bit like solving a puzzle. To understand the bigger picture of a business, namely hidden risks that might lead to [...]
May 30, 2025
What is Information Asymmetry?
Information asymmetry occurs when one party to an economic transaction has more or better information than the other party. Information asym [...]
June 10, 2019
All Authors
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Amy Slack USIS Identity & Fraud Product Marketing
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Angelica Jeffreys Vice President Sales Leader - Enterprise Alliance - Automotive
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Anna Fisher Vice President, Alternative Finance
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Aparna Sheth Director, Product Management, Equifax
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Aruna Gutta Director, Product Management
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Ashley Morris Senior Partner Marketing Specialist
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Bill Brito VP, Exchange Partnership Leader
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Blake Hanlon VP of Government Relations
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Bob Hofmann Senior Solutions Specialist
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Bob Homer GM/VP Insurance & Alliances
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Bob Kennedy Alliance Manager, Financial Markets
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Brett Collett Auto Sales Leader
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Brian Epro Alliance Manager
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Camila Machado Business Development & Data Partnerships, Fintech and Payments
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Caroline Cothran Product Marketing Manager
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Chris Brown SVP, Marketing Solutions Leader
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Chris Pfeltz Director, Major Accounts
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Courtney Grantham Cloud Transformation Marketing and Communications Leader
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Danielle Brophy Business Development Executive
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Dave Sojka Senior Advisor
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David Adams Head of Commercial Product Marketing
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David Ferber SVP, Analytical and Technology Capabilities Consulting
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Deana Glenn Equifax Account Executive, Automotive Enterprise Alliance Manager
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Emmaline Aliff Advisory Leader, Equifax
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Erica Gunn Portfolio Marketing Leader
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Flor Santiesteban VP, Marketing
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Ian Wright Chief Strategy Officer, IXI
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Jake Osborne Payments and Fintech Executive
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Jason Berman Director of Higher Education
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Jeff Dugger Principal Data Scientist – University Research Director at Equifax
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Jeff Sporn Head of Product, Marketing Services
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Jennifer Henry Managing Director/SVP, Government Credit and Capital Markets
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Jesse Hardin Senior Advisor
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Joni Woodruff Sales Engineer
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Joseph Watson Sales Senior Manager
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Kate Walker Public Relations Leader, Equifax USIS
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Katherine Doe Director of Product Marketing, Risk Solutions
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Kim Brackhan Vice President and Sales Leader, Credit Unions
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Kyle Stapleton
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Lee Goldman Senior Director and Portfolio Marketing Leader
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Leigh Fox Account Executive, Automotive
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Lena Bourgeois SVP, General Manager - Automotive Services
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Maria Urtubey Senior Advisor
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Mariette De Meillon Chief AI Architect, USIS
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Matt Wiley National Accounts - Insurance Solutions
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Matthew Turner Principal Mathematical Statistician
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Mike Pecen Vice President, Alternative Data & Analytics Products
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Nancy Mills VP, Credit Union Vertical
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Olivia Voltaggio Senior Content Manager, US Information Solutions
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Peter Oburu Vice President, Data and Presales Analytics
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Rae Conlan Marketing Director, Data and Analytics
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Rebecca Kritzman SVP, Experience & Partner Marketing, USIS
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Rich Huffman Sr Director Product Management
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Sal Hazday General Manager and SVP, Commercial
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Scott McMahon Alliance Manager - Automotive
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Sharla Godbehere VP, Sales - Auto Lending
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Shelly Nischbach SVP, Verification Services & GM of Auto, Consumer Finance, Debt Management, and Card, Equifax Workforce Solutions
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Stephanie Gunselman
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Styletta Carter Senior Director, Product Marketing
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Tammy S. Vanwambeke SVP, Enterprise Alliance and Enabling Technologies
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Tatiana Burn Portfolio Marketer
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Tom O’Neill Senior Advisor
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Zahra Piggott Emerging Markets Marketing Leader